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2024年3月26日发(作者：玳瑁猫图片价位)
消费者行为心理学中英文外文文献翻译
(含：英文原文及中文译文)
英文原文
Frontiers of Social Psychology
Arie W. Kruglanski 、 Joseph P. Forgas
Frontiers of Social Psychology is a new series of domain-specific
handbooks. The purpose of each volume is to provide readers with a
cutting-edge overview of the most recent theoretical, methodological, and
practical developments in a substantive area of social psychology, in
greater depth than is possible in general social psychology handbooks.
The editors and contributors are all internationally renowned scholars
whose work is at the cutting-edge of research.
Scholarly, yet accessible, the volumes in the Frontiers series are an
essential resource for senior undergraduates, postgraduates, researchers,
and practitioners, and are suitable as texts in advanced courses in specific
subareas of social psychology.
Some Social Asp ects of Living in a Consumer Society
The following sketches will illustrate that in a consumer society
much of the behavior studied by social psychologists relates to consumer
stimuli and consumer behavior. Thus, the consumer context provides a
rich field for the study of social phenomena and behavior.
Consumer Decisions Are Ubiquitous
Whether we are in the supermarket or not, we are constantly making
consumer decisions. We enroll in gyms, use our frequent-flyer miles for a
vacation resort, buy health care, choose a restaurant, skip dessert for a
healthier lifestyle. In fact, most of our daily decisions do not involve
existential decisions such as whom to marry or whether to have children
or not, but whether to have tea or coffee, use our credit card or pay cash,
or other seemingly trivial decisions. Moreover, many of our daily
(consumer) behaviors do not even require intentional decisions. Rather,
they may be habitual, such as switching to CNN to get the news or
accessing Google when looking up some information. A typical day of a
typical person is filled with countless minor consumer decisions or the
consequences of previous decisions, starting with the brand of toothpaste
in the morning to choosing a movie after work.
Consumer Choices Fulfill a Social-Identity Function
Although for most people being a consumer may not be central to
their identity, many of their consumer decisions are nevertheless highly
identity-relevant insofar as they correspond to a larger set of values and
beliefs and express important aspects of the self. Eating a vegetarian diet
because one does not want to endorse cruelty to animals and boycotting
clothes potentially made by child laborers are some examples. Some
people buy a Prius out of environmental concerns; others boycott
Japanese cars — such as the Prius — in order to help the local car
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