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2024年4月13日发(作者：程序编程是什么专业)
Top 10 secrets inside Xiaomi's marketing
Updated: 2014-12-17 07:34 ()
1. Internet thinking is centered on public review
When Google launched its email service Gmail, it entirely relied on public
review. The company started with thousands of trial accounts and only took in
users under invitation. An invitation code was resold on eBay at 75 pounds (730
yuan).
The social media makes everything horizontal and speeds up the flow of
information. Companies can no longer boast about their products, as it's up to
consumers to decide whether their product or service is good. They can share their
reviews in a nanosecond.
2. To give consumers sense of participation
Consumer behavior has seen a tremendous shift in the past decade, changing
from consuming brands into consuming the experience. However, Xiaomi is
leading the latest trend of providing consumers with a sense of participation. The
company opens its service and product development, allowing users to get
involved in the developing and operating process.
3. Turning users into friends
Social network is built on trust and the information flow is to pass on the trust.
The more trustworthy a company becomes among its customers, the faster it can
build its reputation.
The mission behind Xiaomi's marketing is to be friend with users. Only friends
will truly safeguard and help spread your reputation.
4. A good product is the source and engine of good reviews
A good product is the foundation for any good review. The product is 1, and
marketing is just 0 that adds behind.
Xiaomi believes customers nowadays are too smart to make purchasing
decision based on a well-written line in the advertisement. Users read through
product features and compare between different ones. Some may even read the
technical details and take an in-depth look at the product at Xiaomi community.
5. Good reviews can be cost-free
When Xiaomi rolled out its first project MIUI, Lei Jun asked Li Wanqiang to
attract its first one million users at no cost. Focus on good reviews is the only way.
Customers need to voluntarily boast about your product and recommend it to
others.
Later when Xiaomi launched its smartphone, the company had no
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