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2024年4月12日发(作者：onblur失去焦点事件ajax)
英语四级阅读理解练习附答案
导读：我根据大家的需要整理了一份关于《英语四级阅读理解练习附答案》
的内容，具体内容：下面是我整理的，希望对大家有帮助。Culture is one
of the most challenging elements of the
下面是我整理的，希望对大家有帮助。
Culture is one of the most challenging elements of the
international marketplace. 『This system of learned behavior
patterns characteristic of the members of a given society is
constantly shaped by a set of dynamic variables: language, religion,
values and attitudes, manners and customs, aesthetics, technology,
education, and social institutions.』① To cope with this system,
an international manager needs both factual and interpretive
knowledge of culture. To some extent, the factual knowledge can be
learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural
environment stem from the fact that one cannot learn culture—one
has to live it. Two schools of thought exist in the business world
on how to deal with cultural diversity. One is that business is
business the world around, following the model of Pepsi and
McDonalds. In some cases, globalization is a fact of life; however,
cultural differences are still far from converging.
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The other school proposes that companies must tailor business
approaches to individual cultures. Setting up policies and
procedures in each country has been compared to an organ transplant;
the critical question centers around acceptance or rejection. The
major challenge to the international manager is to make sure that
rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large
companies that earn 20 percent or more of their revenue overseas.
The internationally successful companies all share an important
quality: patience. They have not rushed into situations but rather
built their operations carefully by following the most basic
business principles. These principles are to know your adversary,
know your audience, and know your customer.
1. According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
D. Most people do not know foreign culture well.
2. According to the author, the model of Pepsi .
A. is in line with the theories of the school advocating the
business is business the world around
B. is different from the model of McDonalds
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